At Nike Inc. the code of ethics is unique and innovative, just as many of Nike's products are. The words of co-founder Phil Knight in regards to Nike Inc. idea of ethics is that: "We play hard, we play to win, and we play by the rules of the game." Knight states that no matter how challenging and dynamic Nike may become, their actions and decisions will fit with their shared values among the company. Their code takes very seriously the actions they take and how their employees act in certain situations. Nike states that all employees must resemble the standard set in place for them, which are loyalty, trustworthiness, honesty, fairness an responsibility, and are responsible to present and make the workplace one of non harassment, and respect the diversity that Nike Inc. makes. Nike on its website states a full code of ethics labeled "Inside the Lines" that thoroughly goes through the expectations of Nike Inc. and morals involved in their belief in ethics within the company. "Inside the Lines" has many key points, another in relation to employees at the workplace, protecting their rights as workers and stressing the idea of non harassment, and providing safe and healthy workplaces for their employees. A unique factor to Nike Inc. code of ethics is that they fully expect that the outside business partners and other persons doing business with Nike Inc., are to follow and observe the same standards of ethics that a Nike employee would when doing business for Nike. As I have stated before, Nike is big on its belief in protecting and conserving the environment around it when doing business. Nike states in the code that they are: "committed to minimizing the impact of our business on the environment with methods that are socially responsible, scientifically based and economically sound." Nike as well through this code provides Alertlines to all Nike Inc workplaces around the country and also outside of the US, including: France, Italy, Germany and South Africa. Nike Inc. by doing this successfully enables their overseas branches to successfully spread and practice and the code of ethics outlined in "Inside the Lines".
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| Niketown NYC |
As a consumer of Nike Inc products myself, whether its clothing, performance wear and mainly sneakers, I have had nothing but positive experiences and was taken care of and handled well in the stores by a team representative or salesman at Niketown NYC and other retailers. The unique thing to me is that it was not only at Niketown NYC where I had very positive experiences when purchasing a Nike product. As Nike makes a lot of its money off of selling to retailers, I remember how like the product, these retailers handled me with the same regard that Nike Inc. states is appropriate in terms of their code of ethics.To be specific I was at Footlocker. While here, I was not only well informed of the benefits of my Nike product, but was also introduced to new ones I didn't know much about, and was offered Nike brand products along with the sneakers I was purchasing, when in the store they carried many non-Nike brand products that were either of same value and performance or better. I found it very much a great point of interest in my experience purchasing this product because I as the consumer was seeing a retailer who was selling me a Nike product, pushing and encouraging me to purchase the Nike brand product they were presenting me with while they had numerous amounts of the same product in similar colors and styles manufactured by other companies in store. It shows a prime example of how Nike had successfully maintained their code of ethics beliefs with persons doing business for Nike outside of the company.
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| Nike Employee Store in Beaverton,OR |
Nike Inc. further promotes and encourages growth and opportunity to employees in stores by allowing them to personally inform us on new products ready to launch, sell to us and ultimately compensate personally from dealing with consumers on a first hand basis. Through extensive training, Nike teaches its employees to not only engage a costumer the minute they walk in the store or up to a Nike brand product, but also to answer questions that customers may have about a product or service of Nike, by allowing this, the encourages and motivates a Nike employee in this setting to perform as a Nike employee to their highest ability, within the code of conduct and ethics presented to and instilled in them from their inception as an employee with Nike. Nike even has an exclusive Nike Employee Store in Beaverton, OR, where the store is only available to Nike Inc. employees and their families, where they are offered the same Nike products online and in stores with a 50% discount. Overall, Nike Inc. encouraging and motivating employees through extensive training, continued motivation and allowing the freedom to inform and deal with customers in a personal matter, help spread and keep in line the basis for an employee to act in according to the code established by the company.
At Nike Inc. the code of ethics is unique and innovative, just as many of Nike's products are. The words of co-founder Phil Knight in regards to Nike Inc. idea of ethics is that: "We play hard, we play to win, and we play by the rules of the game." Knight states that no matter how challenging and dynamic Nike may become, their actions and decisions will fit with their shared values among the company. Their code takes very seriously the actions they take and how their employees act in certain situations. Nike states that all employees must resemble the standard set in place for them, which are loyalty, trustworthiness, honesty, fairness an responsibility, and are responsible to present and make the workplace one of non harassment, and respect the diversity that Nike Inc. makes. Nike on its website states a full code of ethics labeled "Inside the Lines" that thoroughly goes through the expectations of Nike Inc. and morals involved in their belief in ethics within the company. "Inside the Lines" has many key points, another in relation to employees at the workplace, protecting their rights as workers and stressing the idea of non harassment, and providing safe and healthy workplaces for their employees. A unique factor to Nike Inc. code of ethics is that they fully expect that the outside business partners and other persons doing business with Nike Inc., are to follow and observe the same standards of ethics that a Nike employee would when doing business for Nike. As I have stated before, Nike is big on its belief in protecting and conserving the environment around it when doing business. Nike states in the code that they are: "committed to minimizing the impact of our business on the environment with methods that are socially responsible, scientifically based and economically sound." Nike as well through this code provides Alertlines to all Nike Inc workplaces around the country and also outside of the US, including: France, Italy, Germany and South Africa. Nike Inc. by doing this successfully enables their overseas branches to successfully spread and practice and the code of ethics outlined in "Inside the Lines".
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