As most of the top companies in a market would act, Nike Inc. does all it can possibly to maximize and expand its sales in their market and through their numerous retailers. Through Personal Selling, Nike is able to go the less expensive route (in comparison to advertisement) and the more direct and convincing route when dealing with customers and trying to sell their brand products to consumers. Nike generally makes most of its money from selling its products to many retailers to go and sell in their stores, such as Foot Locker, Modell's, Champs, Finish Line and other large athletic sneaker and apparel stores. These retailers are all usually very well knowledgeable in Nike products and really help sell the product to a customer based on their employees' impressive knowledge of the products rather than just the actual consumers loyalty to the Nike brand. Besides the in person, in store impact, the websites of Nike and their retailers offer a very well presented and put together place for the consumer to research and look at what they may want to purchase before actually entering a store in person and being taught about the product. This is very important in today's world since most people go online and shop around and look at different retailers and websites for information on a specific product rather than go to numerous stores in person to conduct research. Online options offer these customers more of a variety and size of stock to look at and consider purchasing. Nike's brand and its "Swoosh" logo is the way how Personal Sales emphasizes to the customer of Nike products. Nike does this through its own website as mentioned above, but most importantly through its employees in their stores and the other employees at various retailers of theirs. Whether in the Nike store or in a Nike retailers, these employees are always available and are always able to offer the best and quickest information of a product. There is always someone available to personally and correctly inform you as a customer of the product you are interested in, whether it be an actual sales representative in the stores/retailers, an online chat operator or a telephone operator. Nike being able to offer all of these different types of personal sales tactics, not only saves money for them, but also helps sell more products of theirs and makes the consumer feel good about their purchase, as a consumer is usually more willing to buy a product if they are well informed of the product by a representative or expert before they go to purchase it.
As most of the top companies in a market would act, Nike Inc. does all it can possibly to maximize and expand its sales in their market and through their numerous retailers. Through Personal Selling, Nike is able to go the less expensive route (in comparison to advertisement) and the more direct and convincing route when dealing with customers and trying to sell their brand products to consumers. Nike generally makes most of its money from selling its products to many retailers to go and sell in their stores, such as Foot Locker, Modell's, Champs, Finish Line and other large athletic sneaker and apparel stores. These retailers are all usually very well knowledgeable in Nike products and really help sell the product to a customer based on their employees' impressive knowledge of the products rather than just the actual consumers loyalty to the Nike brand. Besides the in person, in store impact, the websites of Nike and their retailers offer a very well presented and put together place for the consumer to research and look at what they may want to purchase before actually entering a store in person and being taught about the product. This is very important in today's world since most people go online and shop around and look at different retailers and websites for information on a specific product rather than go to numerous stores in person to conduct research. Online options offer these customers more of a variety and size of stock to look at and consider purchasing. Nike's brand and its "Swoosh" logo is the way how Personal Sales emphasizes to the customer of Nike products. Nike does this through its own website as mentioned above, but most importantly through its employees in their stores and the other employees at various retailers of theirs. Whether in the Nike store or in a Nike retailers, these employees are always available and are always able to offer the best and quickest information of a product. There is always someone available to personally and correctly inform you as a customer of the product you are interested in, whether it be an actual sales representative in the stores/retailers, an online chat operator or a telephone operator. Nike being able to offer all of these different types of personal sales tactics, not only saves money for them, but also helps sell more products of theirs and makes the consumer feel good about their purchase, as a consumer is usually more willing to buy a product if they are well informed of the product by a representative or expert before they go to purchase it.
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