Ch. 7 - Business Marketing

Nike's products are typically consumer products, as they are for personal use and consumption rather than used for a business. Nike makes shoes and clothes and other items that are all consumer products and are used for those purposes only. Technology is used in the form of Nike + and the Nike Fuel Band but it would inno way shape or benefit an overall company in anyway, as none of their products are considered business products by any means. Most of Nike's products are for specific athletic use and have differing uses, as they make products for many different sports. Nike also sells their products through many different retailers and companies such as Macy's, Sears, JCPenney, Modell's and other types of places. The good thing about that is that wherever these stores are the Nike brand is always seen and is always available to you, and it being sold in these stores always has it in the sight of customers. As for manufacturing, Nike has many contact factories throughout the world, and estimated more than 800 factories world wide that manufacture their products, and even have an interactive manufacturing map on their official website. Nike being one of the best companies in practicing e-commerce through B2B tactics takes huge advantage in the effectiveness of their marketing, as other companies related to them struggle more with B2B .

Ch. 8 - Segmenting and Targeting Markets

Nike Inc. started out as a small US company just dealing with athletes of America at their inception, but as they grew and expanded over time, they now target people everywhere. Nike's target market is now very simple, as the founders stated they are looking to "bring inspiration and innovation to every athlete in the world". With that being said, Nike's target market is all athletes all over the world. With that in mind, Nike targets these athletes with a Geographic Segmentation strategy. Nike is able to segment its market throughout the entire world. Nike has very strong market representation in the US, Japan and Europe and the Africas. Numbers to show for follow as at Nike Inc. EMEA HQ (Europe, Middle East and Africa), this HQ accounts for more than 1,000 employees, 68 different nationalities and covers 75 different countries in this region of the HQ. In Japan the HQ Nike Japan since its arrival in the country has been consistently supported and is considered Japan's leading global sports brand. Japan is very crucial and important to Nike's global plans, as it accounts for over 500 employees, and runs and operates 9 retail stores and 16 factory outlet stores across Japan. Most recently opening a flagship store in Harajuku, one of Japan's most fashion frenzied areas. Nike has more stores and contact factories in these parts of the world than in any other, as the other parts may only have a handful of these Nike outlets at most.