Ch. 7 - Business Marketing

Nike's products are typically consumer products, as they are for personal use and consumption rather than used for a business. Nike makes shoes and clothes and other items that are all consumer products and are used for those purposes only. Technology is used in the form of Nike + and the Nike Fuel Band but it would inno way shape or benefit an overall company in anyway, as none of their products are considered business products by any means. Most of Nike's products are for specific athletic use and have differing uses, as they make products for many different sports. Nike also sells their products through many different retailers and companies such as Macy's, Sears, JCPenney, Modell's and other types of places. The good thing about that is that wherever these stores are the Nike brand is always seen and is always available to you, and it being sold in these stores always has it in the sight of customers. As for manufacturing, Nike has many contact factories throughout the world, and estimated more than 800 factories world wide that manufacture their products, and even have an interactive manufacturing map on their official website. Nike being one of the best companies in practicing e-commerce through B2B tactics takes huge advantage in the effectiveness of their marketing, as other companies related to them struggle more with B2B .